A Halloween Art Show Tradition

An Extraordinary Halloween Art Show 

A long-running tradition in Petaluma California, the 

All Hallow's Art Fest heralds Fall in the most magical way!

Images from the 2017 show

Traditions Take Time

Believe it or not, images of Halloween artist sketches and WIPs (Work in Progress) can be found on the All Hallow's Art Fest  Instagram, Pinterest, and Facebook pages as early as January. 
"Many of our artists begin designing and planning in January" says Stephanie Sherratt, Show Producer and owner of Paper Fabric Glitter.  "Fans of Halloween also start the count-down to Halloween early, planning their visit to Petaluma is half the fun." informs Stephanie. 

Artist Jorge de Rojas
Join In The Fun

Popular Facebook group - Halloween Folk Art Society - is a wealth of information about the show, and year long inspiration for Halloween activities and ideas. 
"Many of the Society members share pictures of their Halloween decorations or collections and artists will show works in progress (WIPs)", states Stephanie. 
Share your love of Halloween by joining the Society HERE.

A Weekend Long Celebration

Lovers of Halloween take the yearly pilgrimage to the town of Petaluma each September to celebrate and purchase one-of-a-kind decor and artwork at All Hallow's Art Fest.  Each year, the Halloween show coincides with Petaluma's Antique Street Fair making it a popular Fall destination. Many show devotees extend their stay to enjoy the Wine Country and Bay Area.

The show floor is filled with a buzz of excited activity
"The atmosphere in the hall on show day is incredible", smiles Amelia Schaefer, artist of Sweet B Folk Art"  
"The excitement of the shoppers, combined with the amazing offerings of the artists, is truly the ultimate Halloween Tradition!
Show artists are juried and many apply and return each year with new and exciting Halloween pieces
 "Each year I visit with collectors and artists who have become friends, and meet new shoppers who share my love of Halloween - sometimes the show feels like one big happy Halloween family reunion!"

Save the Date

This year, All Hallows Art Fest opens its doors at 9am on September 29th, 2018. 
More information can be found on the show Website
A Behind the Scenes Exclusive

An exclusive VIP viewing party of the show will take place the evening of September 28th. The party gives our collectors and show fans an opportunity to see the artist booths before the madness of show day.
Frances Wandel
A limited number of invitations are given out for this special opportunity. Watch for a chance to enter and win an invitation on social media!

Don't Miss a Thing

"Liking and following the show Facebook page is the best way to stay aprised of our giveaways and prize drawings," says Stephanie.  "We like to plan surprises and offer fun ways for fans to participate leading up to the day of the show"
Artist Lee Ann Dress

Visit the Show Facebook Page and follow it HERE

Visit the Pinterest Page to see Artist work HERE

Visit the Instagram Feed HERE

Visit the Website and learn more about the show HERE

For the love of Halloween

An interview with Halloween Art Show promoter 

and seasonal vendor Stephanie Sherratt

Stephanie Sherratt, a Petaluma native, dedicates herself to producing one of the best Halloween Art and Collectible shows in the West.  
The All Hallow's Art Fest is an annual event in Petaluma, drawing fans from across the country for what many consider to be the kick-off of the Halloween season.  

Held in Historic Hermann Sons Hall, the All Hallow's Art Fest gathers some of the best Halloween artists in the United States.  Coming together each year, these artists take particular care to create and present a magical Halloween wonderland. 

The All Hallow's Art Fest takes place on Saturday, September 29th at Hermann Sons Hall in Petaluma California - CLICK HERE for more show information. 

We asked Stephanie to take a moment out of her busy Halloween planning schedule to answer a few questions about the show, the artists, and the magic that is All Hallow's Art Fest

Q. This show must be a huge commitment each year, where does your love of Halloween come from?

Stephanie: I would say my "love" of Halloween may be more of an obsession at this point.  Of course, I have fond childhood memories of Halloween and that nostalgia has spilled over into my business -  Paper Fabric Glitter.   I begin working on my wholesale orders and show creations in January. My Halloween paper kits and assemblages are amongst my best sellers. 

Bill & Stephanie Sherratt
The All Hallow's Art Fest takes Halloween to a whole new level!

When I became the show producer, I became completely immersed in Halloween all year!  My husband Bill is very supportive and is never phased by the jack-o-lanterns and black cats that start appearing in January.  Come September, my entire family gets involved, it really does take a village to produce a show like this.  Fortunately, I have great group of friends and family who all lend a hand to make things run smoothly each year.              

Q: How do you select artists for this annual show?

Stephanie: I work with a committee from the 
Halloween Folk Art Society to jury in the best Halloween artists  for the show.  Many artists are crowd favorites and return year after year.  Each year we also try to have new up-and-coming artists.   Part of my job is to make sure we have Halloween Art and Collectibles in a a variety of mediums to keep the show exciting for our fans and collectors. 
Artist David Everett of Chicken Lips

Q. Obviously this annual show is a huge draw for fans of Halloween, can you explain why the fans of this show seem to be so dedicated?

Stephanie: The tradition of a Halloween show in Petaluma is long-standing.  I often hear from fans that they wait all year to attend the show, many times attending with family members or friends and often in elaborate costumes.  The atmosphere in Hermann Sons Hall on show day is electric, it's truly exciting and I think that is part of why people really look forward to this show each year. Many fans have a particular theme or item they collect.  One avid fan has over 200 pieces of owl-themed art that she has collected from the show in Petaluma over the years.  

Artist Sharon Bloom of Sharon Bloom Designs
Q: The displays of Art and collectibles are amazing, how long does it take to get the hall ready for the show?

StephanieArtists start setting up their displays on the Friday before the show. All of the artists take a very professional approach, and most have detailed displays and decorations to accent their art pieces.  By 5 o'clock that night, the entire hall is decorated, ready for Saturday, and it is truly a wonderful sight. 

Q: Why do people collect Halloween Art?

Stephanie:  Store-bought Halloween decorations just don't measure up to the one-of-a-kind art pieces that are offered at the show. 
First-time attendees of the show often comment on the originality of the work and the breathtaking displays.  Halloween Collecting has been around for a long time, but the supply of true vintage Halloween is limited and the demand is high.  The nostalgia and charm of vintage Halloween is often captured by the artists in new work at the show which makes it so popular and collectible.  I think the popularity of Halloween art is one-part love of all things Halloween, and one-part nostalgia for Halloweens past.  
Jorge de Rojas of HoHo Halloween
Q: Some shows offer pre-buy opportunities, is this something you would ever consider?

Stephanie:  This question comes up a lot, as other shows do.  The show in Petaluma has traditionally been a one-day-only event and many collectors and fans travel considerable distances to attend.  I feel that a pre-buy, in this case, would leave some fans disappointed,  and may even dilute the excitement of opening the doors to the show on Saturday morning.   We do give away a limited number of "private viewing" passes, however.  The Friday night private viewing allows fans to see the artists booths before the shopping commences on Saturday.  It's a fun way to mix and mingle with the artists, even though there is no buying or selling allowed at this Friday night event.  We also post heavily on Social Media the night before the show, to give fans and collectors sneak peeks of what to expect once the doors open the next day. Ultimately, this show really is a tradition on Saturday and the fans would like it to stay this way. 

Q: Petaluma seems like a fun town, does the show tie into any other events on the weekend of September 29th?

Stephanie: Petaluma is my home town, and I love that its convenient location lends itself to so many opportunities for good dining, visiting nearby wineries, or event taking a trip to the coast.  The Sunday following the All Hallows Art Fest is the Fall Petaluma Antique Faire - always a big draw, this antique fair takes place in the heart of Petaluma and there are always fantastic antiques and treasures to be found. Many of the artists from the show can be seen browsing the booths at the antique fair the next morning. 

Q. Do you have any advice for people attending the show for the first time this year?

Stephanie: We have tons of show tips and suggestions on our blog including tips for shopping and attending the show.  I always tell first-timers to  follow their heart when it comes to selecting an art piece or decoration.  If a particular art piece calls to you...BUY IT! because it won't be there when you go back.  That's the thrill of the hunt,  and one of the reasons for the shows popularity!  I also recommend that anyone planning to attend the show join the Halloween Folk Art Society Facebook group.  Joining the Halloween Folk Art Society is a great way to learn more about Halloween collecting and Halloween artists, and to network with other show attendees. 

Stephanie at the Petaluma Antique Faire the day after the show.
"You can never take yourself or life too seriously, and that is why I love Halloween."
To contact Stephanie about the All Hallow's Art Show email her at  halloweenfolkartsociety@gmail.com

Stephanie is also the owner of Paper Fabric Glitter  and produces vintage inspired paper kits, original assemblage, and novelty collections.  

Visit Stephanie and see more of her work at: www.paperfabricglitter.com

Click Here to join the Halloween Folk Art Society Facebook Group

Halloween Art Show Tips for attending

Halloween Art Show 

Tips and Tricks for attending All Hallow's Art Fest

Halloween Art Show California
Petaluma California - An Annual Halloween Tradition
Petaluma California is the home of one of the best Halloween Traditions in California.
Each year, this charming town looks forward to the annual Halloween Art Show

Tucked away in a pretty Petaluma neighborhood, every September, Historic Hermann Sons Hall becomes a glorious gathering of amazing Halloween artists and collectors.  
Halloween Art Show California
Lining up outside of Hermann Sons Hall 
Each year the historic Hermann Sons Hall offers up two show rooms filled to the brim with one-of-a-kind artwork, Halloween Collectibles, and Halloween themed decorating.  

The Raven Room - A deadly parlor filled with delectable Halloween treasures, collectibles,  and one-of-a-kind Halloween art pieces.

The All Hallow's Hall -where the giant, Hermann Sons Hall wedding cake Chandelier presides over a treasure trove filled to bursting with Halloween art, collectibles and needful things. 

Knowing how to navigate the show's two rooms is key to having a successful day.  The following show tips will assist you in making your most of this year's show!

Show Tip #1: Maps locating artists in both rooms are available at the door.

Show Tip #2: : Plan to visit your favorite artists first.  Once inside the show it can be difficult to focus, and it's easy to get side-tracked.  Artists take pride in creating amazing displays to show off their wares and it can be overwhelming for first-time attendees.  Buying from your favorites first allows you time to browse the rest of the show at your leisure.

Show Tip #3: It is not uncommon to make several circuits between the two rooms discovering new and exciting pieces each time - attendees are encouraged to stay for several hours just to soak in the exciting atmosphere and shop each booth repeatedly.  You will be amazed at how many "new discoveries" you make each time you tour the rooms.
Photo courtesy of Sweet B Folk Art

Show Tip #4: First time at the show?  Avoid the initial line and crowds and try shopping at lunch time.  A lull in the activity will allow you time to browse and familiarize yourself with what each artist has to offer.

Show Tip # 5: Artists often give away postcards or creative business cards at their booths.  Collect cards from artists you love.  All Hallow's Art Fest is an annual show,  collecting cards and information from your favorite artists will help you make selections at next-years show.

Show Tip #6: Look for new up-and-coming artists.  Each year several new artists are added to the show list.  Pay close attention to new mediums and art pieces. Adding to your collection before an artist becomes highly collectible is a technique used by many seasoned collectors.

Join the Society Today!
Show Tip #7: Take time to chat with the artists.  Afternoons are a great time to visit with your favorite artist.  Artists love to meet collectors and fans of Halloween.  Learning about the artist behind the work can make favorite collectibles even more special.

Show Tip #8: Join the Halloween Folk Art Society, an online Halloween group dedicated to sharing the magic and mystery of Halloween Art and Collectibles. CLICK HERE to learn more about the society and it's members.

Enter for an opportunity to see the show before the crowds

This year a select number of special guests are invited to visit the show on Friday night for a private viewing of the artists displays and artwork.

Although there is no buying or selling allowed at this special event, it is a great opportunity to experience the magical atmosphere prior to the crowds on show day.

CLICK HERE to Like and Follow our Facebook page and watch for a chance to win a VIP PASS to the Friday Night Private Viewing.

All Hallow's 2017 Collector Postcards

Revive the lost art of sending 

Halloween Postcards

All Hallow's Art Fest artist postcards

Enter to win a complete set of the 

2017 All Hallow's Collector Series Postcards

Rising to the challenge of creating a "modern day Halloween collectible postcard",  This year's All Hallow's artists gave their unique spin to this much loved Halloween Tradition. 

7  of these original postcard renditions have been made into high-quality 3.5" X 5" full color collectible postcards that can be mailed through USPS. 
Halloween Art Show in Petaluma California
Back of a Collector Card

Each card in the 2017 collector series is dated, has a collector serial number, and will be signed by the artists and sold at the upcoming 

The Halloween Folk Art Society is giving away
  four complete signed Collector Series sets. 
Each card in the series will be signed by the artist and numbered. 
There are two ways to win: 

1. CLICK HERE and Like, comment and Share the 2017 collector series post on Facebook 
2. CLICK HERE and Heart, comment and Share the 2017 collectors series post on Instagram with your friends 

Collect them all and start your very own tradition of sending Halloween Postcards to your friends and family.  

Each postcard reflects the unique style and technique of the Artists.  
Like the All Hallow's Art Fest show, these collector cards will become a treasured yearly tradition. 
All Hallows Art Fest Petaluma California
Sepia toned witch and familiar by Yosiell Lorenzo

Halloween Art Show in Petaluma California
Wicked cupcake card by Amelia Schaefer of Sweet B Folk Art

Mixed Media Collage by Stephanie Sherratt of Paper Fabric Glitter

Watercolor Raven by Mandy Palumbo of October Oddities
Halloween Romance by Lori Gutierrez-Hannah

Spooky Characters by Sharon Bloom of Sharon Bloom Designs

Collect all 7 postcards at the All Hallow's Art Fest
Vintage Halloween Horn by Dennis Haynes of Runamuck Studio
Send a sweet Halloween sentiment to a friend on one of these original postcards and make your plans to visit the 
All Hallow's Art Fest on September 23rd!